After a contest in which the craziest ideas to straighten
hair had got a chance to be in the spotlight; Sunsilk in a bid to help bloggers realize straight hair
without the intervention of chapatti rolling pins, clips and iron boxes, has
decided to ship free samples of Sunsilk shampoo and conditioner. And what more-
there is a Samsung Galaxy tablet and fifteen Amazon Kindles to be grabbed by
the best reviewers. In the hope of luring the judges J into my drawings that look as
though they were drawn by a child and a mix of research, humour and nonsense, I
applied for the sample hoping to take hold of atleast the Kindle. It is a product
targeted towards women but who in the world cares about the gender it is
intended for when something is free and on top of it has attractive gadgets on
offer. A review is a review, be it by a man or a woman!
After a wait for over two months and several extensions to
the last date of submitting the reviews, I finally received my samples, handed
over to me by my neighbour as I had gone out, unaware that the creation of Yuko
would be on its way.
But I was disappointed at the first look, not because of
the product but because of something too trivial. I expected to receive the
sample gracefully placed in a straw basket just as the first few lucky people
have received. But all that I was presented with was a pale green cover loaded
with the shampoo and the conditioner. But still, I was lucky in the sense that
my bottles weren’t used by the courier boy to straighten his hair as a few IndiBloggers
have complained.
The first look at the product is definitely going to impress
you. In an age where most of the shampoos and conditioners come packed in
bottles while, black or cream coloured; Sunsilk has something different to
offer. The dark purple colour is a visual treat that would definitely make one
grab it by the hands every morning and immerse the hair in the straightness it
has on offer. But one thing I noticed is that the shampoo bottle looked thinner
when compared with its height. I’m, sure none of the other bloggers must have
noted or atleast not cared to mention this rather unnecessary thing! The curved
sides of the shampoo bottle allow it to be grabbed conveniently with the hand.
The shampoo is an 80 ml bottle costing Rs 54 while the conditioner is a 90 ml
tube costing the same as the shampoo. At a modest price of 112 rupees, one can
dream of straight hair!
Before going into the details of the product, wouldn’t it be
better if one looks at the science of straight hair and the woman behind the
formulation?
Sunsilk is known to team up with hair care experts
around the world for creating innovative products and this time, it is with
Yuko Yamashita- the innovator of the hair straightening range of products that
include the shampoo, conditioner and the detangling mist.
It’s not uncommon in
films to see the hair of a person subject to electric shock being shown as the
spines of a porcupine. A similar principle used here. But the source of the
electricity is the hair’s live body electricity. The clue to straighten hair is
to break the cystine bonds which is what the shampoo does. The hair doesn’t get
damaged and is still a living part of you!
But why at all does one need straight hair? The simplest
reason is that one obviously looks prettier in straight hair than twisted and
twirled hair. Straight hair is also smoother and as a natural consequence, it
is shiny due to the reflection of light that is highly ordered. And even though
contradictory claims exist, it is common sense that straight hair tangles
lesser.
Now, moving on to a bit of chemistry, given below are the ingredients
of the shampoo and the conditioner, as indicated on the bottles.
Don’t ask me what they are or what they do for I myself know
nothing! Be content with the drawings and also make sure that you appreciate my
effort in listing the ingredients. The ingredients list on the shampoo was
printed in such small font that I had to literally capture it with my camera
and zoom into to decipher those crawling lines of ants.
Now, let’s move onto the actual product. The fragrance is
great- of both the shampoo and the conditioner. The shampoo is pale purple in
colour while the conditioner is white. They did feel very smooth on my hand.
I’m not sure if that was really the case or if I felt that way as I put my sensory
nerves alerted for every small stimulus. With a brave heart hoping that it wouldn’t
atleast spoil my hair, I moved ahead to try the shampoo and the result was good
enough! My hair did feel slightly straighter, though not the extent I feared it
to be! After using it for about a week, the results were noticeable. My hair looked different from what it used to
be hair. It became straighter, smoother, and silkier. I would definitely
recommend it to all who would like to have better hair!
Now, it’s time to collect the opinion of others to see how
well it was received. And we have the opinion of over hundreds of Indi Bloggers
who have submitted their reviews. Going through them and analysing them, this
is what I found.
Most of the bloggers say that the shampoo either straightens
hair very well or to a certain extent. A few others claimed that while it
doesn’t really straighten hair, it was good in other aspects and makes the hair
look better. And lastly, we also do have around three bloggers who have written
a negative review about the product.
Very few have given a rating; probably less than 10 bloggers.
I have forgotten to note them down but as far as I remember most have them have
rated the shampoo on a 5 point scale at 4 and one blogger at 2.5.
Most bloggers were of the opinion that the shampoo does
straighten hair but it is not an alternative for the hair straightener. There
was also a general notion that the hair doesn’t remain straighten for days
together and one has to use it regularly. Also, it works only when the
conditioner is used together with the shampoo.
The most interesting part is that the shampoo conditioner
pair has also attracted around five to ten male blogger reviews. And utilising
the situation bloggers improved their photography skills and a few, their
poetry writing skills, and people like me their drawing skills!
Leave the computer right now and go for straightening your
hair.
2 comments:
Nice post,liked the pictures:) Best of luck.
Best of luck for the review. I like straight hair on others but I prefer my own curly hair :)
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